![google_hp-slide1146x573_2x.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1577831647834-534FIRVK0GWE5KX38ZOF/google_hp-slide1146x573_2x.jpg)
![GOOGLE: RETAIL DESIGN / USER EXPERIENCE](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583263792645-NOLJ8TN6I5OA3TRGI2HN/googleshop_wide_hero.jpg)
GOOGLE: RETAIL DESIGN / USER EXPERIENCE
Google’s ask: “Create an open space to learn, explore, recharge, and be delighted by the best-in-class experiences Google offers. Design a space that is part classroom, part playground, part museum, part spaceship, and all Google.”
![We designed a sleek, inviting space with a large Google Earth portal to grab interest from a distance, and used warm wood and gentle curves to extend a friendly welcome from the Google brand.](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583263975843-VJH8BY2GKUSGTZ8BMEX7/google_store_wide.jpg)
We designed a sleek, inviting space with a large Google Earth portal to grab interest from a distance, and used warm wood and gentle curves to extend a friendly welcome from the Google brand.
![USER EXPERIENCE](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583265721567-DZG6WMN4SGN218KIRSLQ/google_store_2-up.jpg)
USER EXPERIENCE
Consumer journeys and touchpoints were central to every design decision we made. I mapped out how different types of consumers would interact with the retail space to ensure high brand engagement.
![google_consumer_journey_2x.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583265838516-HPUCOC6FH18YBG0LUIOM/google_consumer_journey_2x.jpg)
![Whether presenting exciting cross-device demos to destination shoppers or enticing someone browsing with large screen entertainment, the design made it easy for everyone to immerse themselves.](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583269643314-AEHVL2MC8R2MK3K3LHXU/google_people_at_laptop.jpg)
Whether presenting exciting cross-device demos to destination shoppers or enticing someone browsing with large screen entertainment, the design made it easy for everyone to immerse themselves.
![google_2-up-2x.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583270509999-CNQ4NKJUKYHEP3BHSZWH/google_2-up-2x.jpg)
![google_sketches_2000.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583271092706-7HAEONK5WICCQUVO5CLN/google_sketches_2000.jpg)
![google_render_1_2x.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1577832691873-VO3LEXNIVKQ6CD9UGBJ3/google_render_1_2x.jpg)
![I also worked closely with 3D designers to map out areas that could be used to support priority products, display promotional event signage, and enable self-assisted exploration.](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583272429155-V6T7WKZW5PIMREEQC1SJ/google_render_2.jpg)
I also worked closely with 3D designers to map out areas that could be used to support priority products, display promotional event signage, and enable self-assisted exploration.
![google-2-up-close-up_2000.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583272842185-688OVSV3EO3S3Y50UP03/google-2-up-close-up_2000.jpg)
![Credits: Jocelyn Chang (User Experience, 2D Design), Drew McGaraghan & Jaime Guadagni (3D Design), Dennis Crowe (Creative Direction).](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1577833226514-JEZ2KCPDETS4J8EUQOBI/google_hp-slide1146x573_2x.jpg)