![HIGHVIEW: BRANDING / PRINT / WEB](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582846633628-XDI06JOODRUBF0PGW41K/1_highview_hero.jpg)
Highview
![HIGHVIEW: BRANDING / PRINT / WEB](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582846633628-XDI06JOODRUBF0PGW41K/1_highview_hero.jpg)
HIGHVIEW: BRANDING / PRINT / WEB
B/2BNOW, a data exchange solutions provider, needed a new visual identity, website, and launch campaign assets. My initial research also showed the need for a more unique brand name.
![NAMING](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582846962683-GYLHERGB8EBWQZ99WGLG/2_highview_mobile.jpg)
NAMING
The B/2BNOW name felt un-ownable and limiting – it only focused on the present. We landed on the name Highview because of its open, future-facing, and aspirational quality.
![ROUND ONE IDENTITY](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583453105686-BYXTPVPQSOLNU9J25XDA/image-asset.jpeg)
ROUND ONE IDENTITY
Our team explored concepts that would reflect an elevated vision in different ways. We also chose to use a range of warm and cool colors to see what would stand out among competitors.
![FINAL IDENTITY](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1595370638503-744L7CQ9S1DK05OXPINU/Highview_Branding_Rd01_2019-08-15_highres.jpg)
FINAL IDENTITY
The giraffe icon I designed from the ‘h’ in Highview is a subtle nod to its ability to see threats and opportunities using its elevated vision, which mirrors the company’s industry foresight.
![GRAPHIC STANDARDS](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583453518328-VIEZ1HJM5U97U9O2V17H/4_highview_logo_2color_rgb_3000px.png)
GRAPHIC STANDARDS
We developed graphic standards with a warm, vibrant color palette for photography and icons, plus friendly typography to reflect Highview’s down-to-earth company culture.
![PRINT](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582846842459-WZJ9JZ8J43CK5EGUAFWX/5_highview_graphic_standards.jpg)
I designed business cards and presentation templates to be warm and friendly, with a consistent brand look and feel.
![highview_businesscards_2000x1333.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582846423274-W94BFEK90KYV63T2I35S/highview_businesscards_2000x1333.jpg)
![TRADESHOW](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1595350262413-UQ6V0NI3X2T23WDMN66X/highview_business_template_2000px.jpg)
TRADESHOW
The tradeshow banners maximize the eye-catching brand color and the swag encourages attendees to carry the Highview brand into their everyday life.
![highview_banners_2000px.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1595287615494-FBO2YJXNY4HL5O7UN628/highview_banners_2000px.jpg)
![highview_tumblers_2000.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583454427335-1VXB2KMNN7J6CJTMZ5US/highview_tumblers_2000.jpg)
![WEBSITE](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1583454394757-0QD0UJ0Z4JFT1YME1KXL/highview_tshirt_2000.jpg)
WEBSITE
The website design also reflects Highview’s down-to-earth culture with warm tones and human-focused imagery. Additionally, I redesigned the information architecture to be user-friendly for business people without deep technical knowledge.
![highview_hp_2000.jpg](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582847191827-KTKCU2G9AFK0L19SO31X/highview_hp_2000.jpg)
![SOCIAL MEDIA](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1582849535760-AJ3R1UHMY1B2OFZ4JIJL/highview_mobile_3-up.jpg)
SOCIAL MEDIA
We created assets for LinkedIn, Twitter, Facebook, and other digital touchpoints so that the brand's look and feel would be unified.
![Credits: Jocelyn Chang (Identity Design, Print Design, Web Architecture), Stefan Grigg (Web Design), Dennis Crowe (Creative Direction).](https://images.squarespace-cdn.com/content/v1/5e07c549b332e25b0c9da97a/1595291929721-84KFJA4QLUTPSN8A7AXK/highview_mobile_social_assets_3up.jpg)